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5 Years of Orxata Transforming Jewelry: Stories from the Team that Creates Functional Jewelry

This summer, Orxata celebrates its fifth anniversary. It’s no longer just about the start — it’s about the journey.


In these five years, we've created not only one-of-a-kind transforming jewelry, but also a team of people — each with their own story, yet all united by a shared purpose.


Today, we're shifting the spotlight from designs and engineering to people. To the ones behind every package, every post, every DM reply, every spreadsheet.


We asked our digital team to share how they became part of Orxata, what inspires them now, and which piece of jewelry holds a special place in their heart. These stories define Orxata as much as the design and details do.


  • Viktoriia, Finance Manager



“I came into Orxata in a very natural way — I’ve known Olena, the founder, since school. She’s the sister of my best friend. During the COVID period, I lost my job, and one day I saw on her Stories that she was looking for a manager. A few days later, I joined the team — and I’ve been here for four years now.


What inspires me most is growing together: I feel like as the brand grows, I grow too. Orxata becomes stronger and more confident with each passing year, and that energy fuels my work every day. There’s a kind of magic here — the feeling that you’re part of something real, meaningful, beautiful.


One of my first Orxata pieces was the Espacio necklace. I’ve worn it almost every day for four years. It’s like a personal talisman — a reminder of my journey, my first steps with the team, and how real things have the power to stay with us for a long time.”


  • Yulia, Graphic Designer



“When I joined Orxata, I was struck by how smoothly everything worked — like a well-built mechanism where every part matters. True engineering: without one piece, the whole system can’t move. And that's what really impressed me.


I’m inspired every day by the idea that we’re not just creating jewelry — we’re creating meaning. They give girls the opportunity to change, play with style, transform - and remain themselves in every look. Being a part of this small transformation is both a joy and a pride for me.


My favorite piece is Cariño. I’d been searching for a heart that truly matched my taste — and I found it here. It was a perfect match. In every sense.”


  • Nastya, Sales Manager



“I felt a connection with the brand from day one. There was this instant click — it just felt right. What touched me most was the way beauty and meaning come together in our pieces. Every jewelry has a story, every process holds care, and every touch reflects attention to detail.


It inspires me to work with people who don’t just make jewelry — they create small works of art. There’s a lot of honesty here, and support, and creativity. And just like the jewelry transforms — so do I. I’m growing, learning, evolving.


On my first day, I saw the Entero cuff-ring and thought — 'this feels like me.' Now, it’s tied to so many special moments, and one of the most meaningful ones is being part of Orxata.”


  • Olena, Blog Editor



“I've always been drawn to unique, unconventional jewelry. As a child, I often made pieces myself — wearing them proudly or gifting them to friends. So when I discovered Orxata, explored its philosophy, and saw the one-of-a-kind transformable pieces, I immediately knew: this is where I want to be. To belong to the process, to express myself here, and to be inspired by the creativity and meaning infused into every piece.


Whenever I go somewhere in our jewelry, I get a lot of compliments and am happy to share the website and Instagram with the girls. However, my favorite piece is the Sol transforming cuff-ring, my first piece of jewelry from the brand, which the team gave me as a birthday present. It was the first touch to an impressive jewelry invention, which resulted in a real love for Orxata and even deeper understanding of what we do.”


And here’s what Olena Kucherniuk, the founder of Orxata, shared with us:



“Five years ago, Orxata had no business plan, no startup capital — just an idea to create functional jewelry and a desire to do things differently.


I ordered chains and tools for $200 and handcrafted the very first body chain-necklaces myself — right at my living room table. I photographed them on my friends and posted to Instagram. No jewelers, no photographers, no content creators, no sales team. It took all my time and energy, but it felt so natural and exciting that I still look back on it with a smile.


Over the years, our collection has grown: from body chains and necklaces to transforming jewelry in all kinds of forms and constructions. By the way, the cuff-necklace — a piece you can wear on your ear or around your neck by adjusting and fixing its shape — is my own invention. At the time, I couldn’t find anything like it in any other brand. A small, but deeply personal, reason to feel proud. :)


Our team keeps evolving — both in size and quality. It’s still small, but just like our jewelry, it’s multifunctional. :)


I truly believe that in these five years, Orxata has become one of the most distinctive jewelry brands in Ukraine. And my dream for the next five? For the world to hear our voice — loud and clear — and for us to make a real quantum leap.”


Today, Orxata Transforming Jewelry means:


— functional transforming jewelry made of silver and gold

— wearable inventions that adapt to your style and mood

— a creative community that values meaning, movement, and intention


5 years of Orxata means 5 years of jewelry transformers that unleash you.


 
 
 

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