True love knows no shape, color or limits. However, strong feelings are always looking for ways to come out, embodied in something beautiful, memorable and symbolic. For this reason, since ancient times, jewelry has been one of the manifestations of the language of love. People used it to make proposals, wore it as mementos, passed it on as symbols of fidelity, and captured memorable moments.
However, among the many pieces of jewelry that symbolize love, the Love bracelet by Cartier has become a true legend in recent decades. You might not know its name, but you've definitely seen a lot of celebrities or ordinary people wearing this interesting solid and rigid bracelet with screws.
What is so special about it besides its unusual design? Well, let's explore its history and ideological component together!
The Story of the Cartier Love bracelet
The idea of the jewelry, that is now almost in every wish list, appeared back in 1969. At that time, the Italian-born jeweler-designer Aldo Cipullo, who came up with the entire concept, had just joined the Cartier creative team.
From the very beginning of his work at the new place, Aldo wanted to invent a piece of jewelry that would become a new symbol of love and fidelity. It is rumored that before that, the man had gone through a rather tragic love story, which gave impetus to some creative meditations on this topic and eventually resulted in an innovative idea for the bracelet design.
So, the accessory that the jeweler came up with became a modern version of the “fidelity belt”. It is somewhat reminiscent of handcuffs because it is just as rigid, and you cannot take it off on your own. It is impossible to take it off because the product has screws, which are not just a design whim, but functional elements that play the role of a kind of locks. The screws can only be tightened or loosened by another person, and only with the help of a special screwdriver that comes with the jewelry. According to the idea, the person who puts on the Love bracelet to his or her beloved should lock it and take the screwdriver for safekeeping.
The design of the bracelet is a true symbol of the strength of love, fidelity and infinite trust.
Three interesting facts
Before starting to work for Cartier, Aldo Cipullo built his career at Tiffani & Co.
The shape of the Cartier Love bracelet is not round but oval. The design is meant to make the piece fit better to the wrist.
From the very beginning of production, these bracelets were declared unisex. Because of this, it is widely rumored that previously they were sold only to couples in love, where both of them had to wear the bracelets. At the same time, they were supposed to be worn under clothes as a sign of deep love, which is not allowed to be seen by others.
A modern formula of eternal love
Love can take many forms, but they are all beautiful. That's what our collection of transforming jewelry with hearts called CARIÑO is all about.
Each of the jewelry pieces is an ideal gift because it is fully size-adjustable. You can also change the design every day and still be loyal to one accessory. Words are superfluous here, because it's all about love!
Hurry up and order something from this romantic collection as a gift for Valentine's Day. Just imagine buying one piece of jewelry and giving 3, 5 or 10 as a gift!
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